Protecting the AI-mediated information environment

Adversaries are already influencing what AI tells people is true.

Aquifa detects, measures and maps hostile-actor manipulation of large language models — and develops the means to outcompete it.

Why Aquifa exists

The AI answer is fast becoming the end of the search.

Foreign information manipulation and interference (FIMI) actors no longer need to compromise a model or its training data. They target the online sources from which AI systems retrieve, using Generative Engine Optimisation (GEO) techniques to make their material more likely to be found, cited and treated as authoritative.

The stakes will only rise as the internet becomes agentic. AI agents will retrieve, evaluate and act on information themselves — so manipulation may shape a decision before a human ever sees the underlying source. The integrity of the machine-readable information environment is now a critical security problem.

1 in 6
LLM responses advanced a sanctioned Russian influence operation’s objectives in our testing of five leading models.
Aquifa proof of concept
54%
of UK adults now use AI tools — rising to 79% of 16–24-year-olds.
Ofcom, 2026
1%
of visits in which users clicked a source cited in a Google AI Overview.
Pew Research Center
The new objective for influence operations is not simply to reach an audience — it is to influence what AI finds and trusts.
What we do

From the answer, back to the infrastructure behind it.

Measure — adversarial share of voice

How often adversarial sources and narratives appear in response to realistic user questions; which models and languages are most exposed; and whether systems challenge, contextualise, amplify or endorse the material. We measure penetration — the share of answers a source shapes — not raw citation counts.

Map — the infrastructure behind the answer

We trace problematic answers back to the domains, URLs and source networks the model draws on — revealing originators, amplifiers, syndication networks and the pseudo-corroboration that lends adversarial narratives authority.

Explain — the GEO fingerprint

Using a taxonomy of 56 tactics, we reverse-engineer why particular sources are winning retrieval: technical configuration, content architecture, authority mimicry and network effects — distinguishing deliberate optimisation from exploitation of data voids.

Respond — suppress, displace, disrupt

Diagnosis informs response: suppress adversarial content by making it less likely to be retrieved or cited; displace it by surfacing high-quality, evidence-based sources instead; and disrupt the wider architecture that supports adversarial visibility.

How we work

A seven-stage methodology, under continuous monitoring.

Every run is fully auditable, and the capability is model, language and topic agnostic — the same pipeline can be applied to any defined information threat, from state narratives around a conflict to election interference.

1DETECT
2TRANSLATE
3BARRAGE
4TRIAGE
5MAP
6REVERSE ENGINEER
7RESPOND
— UNDER CONTINUOUS MONITORING —

We define the threat by actor, discourse and audience; turn it into hundreds of realistic, multilingual user queries; barrage target LLMs at scale; classify every response by whether it cites, amplifies, endorses, contextualises or challenges adversarial narratives; map the sources being retrieved; reverse-engineer their GEO fingerprint; and design the response. Our long-term ambition is an always-on detect–respond–measure flywheel that adapts as both AI systems and adversary tradecraft evolve.

Working with Aquifa

Four ways to engage.

Threat mapping

Measure adversarial share of voice on priority topics, across agreed models and languages, with full infrastructure and GEO-tactic analysis.

Counter-adversarial GEO playbooks

Assessed options for suppressing, displacing and disrupting adversarial visibility, with mechanisms, costs, risks and policy levers.

Test-and-learn interventions

Deploy approved tactics against a measured baseline and control topics, and evaluate whether adversarial citation share actually falls.

Continuous monitoring

An always-on watch over priority discourses, detecting changes in penetration, new sources and new techniques as they emerge.

Safeguards. All interventions are fully regulatory compliant and rely only on overt and attributable sources. Every intervention is agreed with the client and subject to legal and ethical review before deployment.

Work with us

Understand what AI is saying about the things you protect.

Whether you are a government, platform or institution, we can establish your baseline exposure, map the infrastructure behind it, and design the response.